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Oct 13

Leverage Your Content Skills Using Video Explainers, Because They Work

October 13 @ 8:00 am - 9:00 am AEST

Virtual Webinar

This week’s exercise is ‘Explainers’. This is a great way to ‘upgrade’ your video creation skills and improve your natural habits.

In this session we will focus on video creation. Video should be seen as an investment! Video boosts conversion rates. According to HubSpot, including video on a landing page can increase conversions by 80%! Search engines love video, plus it builds trust and credibility.

Video is a great addition to your email marketing campaigns and encourages social shares. So let’s dig in!

Grab your morning coffee and join online to learn and master your marketing skills.

The agenda

  • Welcome and Introduction
  • Discussion
  • Break into groups for exercise
  • Wrap-up and feedback

Venue: Practice by yourself or in small groups using Zoom Meeting

Cost: Free for members. (Membership is $20 / month, cancel anytime. Join here for your free 30-day trial)


Get Most Out Of Practice Hub

To make the most of your practice hub, it is essential to prepare effectively:

Access to practice library.. As a member, you have access to all the past sessions, so you can work by yourself on exercises to improve your skills. If you have any questions, you are welcome to ask the online group for advice and feedback at any time.

Join the Zoom meeting.. Set up your computer and webcam, and make sure you have reliable high-speed internet access. You can connect to audio through the computer or use a separate phone line. A hands-free headset helps limit ambient sounds. Choose a comfortable chair and a writing surface suitable for practicing and learning, such as a desk or kitchen table. Or maybe aim to arrive a bit earlier to your office and join us there.

Prepare to engage. In the online environment, it’s not enough to show up! We need to hear your voice to feel your presence, and we especially need your comments to add to the information, shared learning, and the sense of community.

Share tips, helps, and questions. For many of us, online learning is a new frontier. There are no dumb questions, and even if you think your solution is obvious, please share it with the online group! Someone in the community will appreciate it.

Think before you push the Send button. Did you say just what you meant? How will the person on the other end read the words? While you can’t anticipate all reactions, do read over what you’ve written before you send it.

Be patient. As much as we will try to be prompt in answering questions, please do not expect instantaneous responses to your queries. Be patient with yourself as well; give the exercise a chance to soak in.


October 13
8:00 am - 9:00 am AEST
Webinar Category:


David McMahon
1300 887 865